Mirna Arif is the General Manager of Microsoft Egypt and boasts over 20 years of experience leading digital transformation strategies for multinational and public sector entities across Europe, the Middle East and Africa. Prior to becoming Microsoft Egypt’s General Manager in 2020, Arif was Microsoft’s Surface Business Group Director for Middle East and Africa at their Dubai-based office, and also held the role of Regional Director for Digital Transformation at GE Oil and Gas, where she was responsible for leading and overseeing their digital transformation strategy in North Africa and Turkey. Arif was also appointed as Assistant Minister for Investment and International Cooperation at the Egyptian Ministry of Petroleum and Mineral Resources, where she advised on the development and implementation of the petroleum sector strategy. Prior to this, Arif spent the first 12 years of her career at Schlumberger, where she assumed various leadership roles that saw her spearhead the company’s global marketing strategies for the company’s software and marine acquisition segments. Arif holds an MBA from the American University in Cairo (AUC) and a Bachelor of Science in Computer Science from AUC.